Meet the Team


Leo Veiga


Leo is a graduate of the University of Georgia and previously worked in music and entertainment before working in marketing at a large fashion photography studio in NYC. After interacting with a large number of brands who didn’t have the budget or bandwidth for a full-scale photo shoot, he realized there was a need for a streamlined e-commerce photography solution and was driven to start Play Studios (formerly LIGHT 18) as a way to bring StyleShoots technology to NYC.


Lorraine Francisco


Lorraine has a background in visual merchandising and fashion/product styling. She has styled for companies such as The OUTNET of Net-A-Porter, Macy’s, and Daffy’s. She has also assisted fashion stylist Lisa Smith Craig of 4Season Style Management. When she isn’t styling, she enjoys creating handmade crafts and making her own homemade soap!


Mallory Abramovitz

Studio Coordinator

Mallory is a graduate of Northeastern University and worked at Wayfair, IBM, and Alo Yoga before joining Play Studios. She loves nature and travel, and has been to 13 countries and counting! When she’s not at Play Studios, she can be found in other kinds of studios: dance and yoga.